Our Services

QUANTITATIVE STUDIES

•  Usage And Attitude
•  Advertising/Communication Testing (Pre/ Post)
•  Concept/Product Test
•  Pricing Research
•  Brand And Communication Testing
•  Brand Equity Measurement
•  Branding Studies / Positioning
•  Shopper Research
•  Consumer Segmentation Studies
•  Customer Satisfaction Studies

QUALITATIVE STUDIES

•  Ethnographic Research
•  Concept/Advertising Evaluation
•  Brand Equity Research
•  Brand Imagery Studies
•  Communication Development
•  New Product Development
•  Usage & Attitude Studies
•  Shopper Understanding
•  Idea Generation
•  Category Exploration
•  Category Or Brand Restructuring / Strengthening
•  Usability Studies (UX)

MYSTERY SHOPPING STUDIES / STAKEHOLDER RESEARCH

•  Customer Experience / Transaction Analysis
•  Customer Satisfaction
•  Customer Loyalty
•  Lost Customer Analysis
•  Employee Evaluation
•  Corporate Reputation
•  B2b Research (Feasibility Studies)

TRANSLATION & TRANSCRIPTION SERVICES

We strive to deliver the highest quality translation services at very affordable prices. Our Translation Unit is there to meet your translation needs and provide you with accurate translation services by professionally trained and experienced translators.

•  We provide translation services into and from the major European and Oriental languages like English, Arabic, French, Turkish, Russian, Farsi, Hindi and Urdu.
•  Our services include translation of all survey instruments and transcription of focus groups and in-depth interviews, simultaneous translation and interpretation.

DATA PROCESSING

Scripting platforms available:

•  SSI (Sawtooth) (online/offline)
•  Dimension (online/offline on windows platform)
•  QPS (only offline)

For Tabulations /Output:

•  Dimension (Survey Reporter)
•  SPSS
•  ASCII data with pre-set data map
•  Weighted/Un-Weighted tables

For Multivariate Analysis, we can do:

•  Regression Analysis.
•  Correlation Analysis.
•  Factor Analysis.
•  Brand Normalization Analysis.
•  Cluster Analysis.
•  CBC (Conjoint Behavioral Consultation)
•  Perceptual mapping
•  Discriminant analysis
•  Correspondence analysis