Integrity

Who are we?

Integrity Market Research (IMR) is a full service market research agency with complete range of qualitative & quantitative research services. Integrity Market Research operates through our offices in UAE & Egypt. Our field operations is spread across GCC, Levant, Iraq and North African region. Integrity Market Research provides multiple marketing Research services & Research Consultancy to our clients. We also tailor make research exercises to meet our client’s needs in terms of objectives, time and budget constraints.

Fieldwork Methodologies

  • Focus Group discussions
  • In-depth Interviews
  • Ethnographies, VOX-pops
  • Accompanied shopping
  • Observations
  • F2F – PAPI, CAPI and CAWI interviews
  • Telephonic interviews – CATI & COW
  • Online interviews
  • Video conferences / interviews
  • Mystery Surveys & Shopping
  • Central Location Tests
  • Home Use Tests

Geographical Coverage

  • UAE
  • Iraq
  • KSA
  • Oman
  • Yemen
  • Qatar
  • Bahrain
  • Kuwait
  • India
  • EGYPT
  • Jordan
  • Lebanon
  • Sudan
  • Libya
  • Tunisia
  • Algeria
  • Morocco
  • Pakistan

VISION & MISSION

We are dedicated to improve clients understanding of their consumers, customers & competitors and enable them to take insightful & timely decisions through ethical, insightful & credible market research data

VALUES

  • Professionalism
  • Reliability & Trust
  • Honesty
  • Ethics
  • Customer Focus