Common Parameters to Do Customer Segmentation

If you are a research analyst or holding any other similar designation in a company and deal with a large number of customers, customer insight should essentially be an important part associated with your job. Customer segmentation allows you to adopt customized/personalized approaches to your customers even when they are in large numbers.
In simple words, identification of customer segment and individual profiles is of huge importance to treat every client in a different way and achieve customer satisfaction combined with brand loyalty in the near future. Based on broad classification, marketers often do the job of segmentation based on age of individuals, their specific interests, purchase frequency and value parameters. 

With the aim to visualize varying segments, companies often create presentations to illustrate the way to present different segments with the usage of colors, avatars and assigning proper labels to them. 

Approach 1-Customer Demographics based on Colors

One of the best ways to do customer segmentation as per demographics is to use different color combinations to represent the data. For instance, in case of classifying customers based on age, you may use different colors to represent children, teen age, young ones and senior citizens. On the other side, colors are useful to differentiate low, middle and high-income group people and similar others. 

Approach 2-Customer Segmentation as Per RFM Segments via Bars and Colors

On the other side, a few marketers also adopt a relatively complicated approach to customer segmentation i.e. RFM segments. These segments show purchase Recency, purchase Frequency and exact Monetary Value of a specific customer group. Here, marketers often use the combination of bars and colors to represent each of these values in an understandable manner. 

Approach 3-Customer Segmentation as Per Client Importance via Icons/Vector Icons

Another prime approach associated with customer segmentation involves segregating customers/clients based on their specific importance. Accordingly, you may divide your entire customer base into VIP, Elite, Gold, Silver, Bronze and other segments in accordance with the specific product you want to sell. In this case, experts always recommend choosing icons or vector icons to represent the data in a well manner. 

Other Common Approaches to Visualize Customer Segmentation

Excluding the ones mentioned here, a few marketers also follow other common approaches to visualize and present customer segmentation in a perfect way. These include-


Infographics act as effective ways to communicate any type of quantitative data in an engaging and exciting way. A prime benefit is that you may share it easily in your business not only in a physical way, but also digitally.


On the other side, videos are ideal formats related to visualizing segmentations according to qualitative way. Video footage acts as the best way to highlight mindsets of your consumers and to communicate valuable pieces of information within less time as possible.